About

One person. Easy to reach.

Toy World is Megan, in Sheffield. She places every machine and fixes every machine. When you call, you get the person who can help.

The story

How it started

We started with two machines in Sheffield in 2023. The idea was simple: putting a fun claw machine in the right place boosts dwell time. People linger and play — that's another look around, another drink or dessert, and ultimately more purchases on site.

And then one venue told another. Now there are 20 machines in 14 venues across 5 cities. There is no call centre. No ticket queue.

Megan, who runs Toy World

The numbers, plainly

What we have done

2023

The year it started

20

Machines on the route

£27,000

Paid to venues so far

Every machine is in a real venue you can walk into — find them all on the map and go play today.